MASTERMIND PROGRAM TO THE TOP
Does your company need a jumpstart? Is revenue low, morale declining, and your leadership tactics no longer making an impact? This may be the perfect time to look into a Mastermind Program.
A good executive Mastermind Program should do more than just set you up with a speaker reading over a PowerPoint presentation. Team up your senior leaders with a good corporate Mastermind Program, and you could be discussing fostering relationships, building strategy, and improving revenue and communications all while helping other business leaders solve their challenges as well. It’s easy to connect in an environment where you can be creative, and think outside the box.
A MASTERMIND PROGRAM BUILDS LEADERSHIP
A good leadership system can make all the difference in your organization. It effects communication, human performance, accountability, delivery and measurement. A Power team approach, and a program that is tailored to suit your organization’s specific needs, is the best choice in executive Mastermind Program.
EXECUTIVE MASTERMIND PROGRAMS WORK?
There are a few important things to consider if you want to engage in an executive Mastermind Program. Look for a company that will partner you with others that vary across industries and revenue levels, yet are willing to engage with you at the leadership level. You want to be paired up with others who will be a trusted advisor to you as your organization grows and changes. Also, a good Mastermind Program will include an accountability program to provide real accountability, focus and steady progress. Talk to your mastermind team about the specific goals you want your leadership program to meet. Every business or organization needs direction in a different area or department. This is what makes a Mastermind Program so unique; you work on meeting goals where your company needs it the most.
SECRETS OF MILLION DOLLAR SALES LETTERS
Regardless of what you’re trying to sell, you really can’t sell it without “talking” with your prospective buyer. An in attempting to sell anything on the Internet, the sales letter you send out is when and how you talk to your prospect.
All winning sales letters “talk” to the prospect by creating an image in the mind of the reader. They set “the scene” by appealing to a desire or need; and then they flow smoothly into the “visionary” part of the sales pitch by describing in detail how “wonderful” life will be and, how “good” the prospect is going to feel after he’s purchased your product. This is the “body or guts” of a sales letter.
Overall, a winning Sales Letter
Overall, a winning sales letter follows a time-tested and proven formula: 1) Get his attention 2) Get him interested in what you can do for him 3) Make him desire the benefits of your product so badly his mouth begins to water 4) Demand action from him – tell him to click the right button or send for whatever it is you’re selling without delay – any procrastination on his part might cause him to lose out. This is called the “AIDA” formula (Attention, Interest, Desire and Action) – it works.
On your website, your sales page should be the length of what it would be if were doing a mailing, or longer if you’re using bullets to emphasize benefits to build the desire. Of course on the Internet you don’t have to worry about letterhead stationery or the cost of postage, which is a considerable savings. If, however, you want to also do a mailing campaign then the following would apply. The sales letters in mailings that pull in the most sales are almost always two pages with 1 1/2 spaces between lines. For really big ticket items, they’ll run at least four pages. – on an 11 by 17 sheet of paper folded in half. If your sales letter is only two pages in length, there’s nothing wrong with running it on the front and back of one sheet of 8 1/2 by 11 paper. However, your sales letter should always be on letterhead paper – your letterhead printed, and including your logo and business motto if you have one.
Regardless of the length of your sales letter
Regardless of the length of your sales letter, it should do one thing, and that’s sell, and sell hard! If you intend to close the sale, you’ve got to do it with your sales letter. You should never be “wishy-washy” with your sales letter. You do the actual selling and the closing of that sale with your sales letter – any brochure or circular you send along with in your mailing will just reinforce what you say in the sales letter.
There’s been a great deal of discussion in the past few years regarding just how long a sales letter should be. A lot of people are asking: Will people really take the time to read a long sales letter? The answer is a simple and time-tested yes indeed! Surveys and tests over the years emphatically prove that “longer sales letters” pull even better than the shorter ones, so don’t worry about the length of your sales letter – just make sure that it sells your product for you!
The “inside secret” is to make your sales letter so interesting, and “visionary” with the benefits you’re offering to the reader, that he can’t resist reading it all the way through. You break up the “work” of reading by using short, punchy sentences, underlining important points you’re trying to make, with the use of subheadlines, indentations and even the use of a second color, and leaving lots of white space around it. On your website, the sales letter should run down the middle of the page so the viewer doesn’t have to keep adjusting the screen to see the whole sentence. This is very distracting and more apt to send that client to another website than losing patience reading a long letter.
Relative to the brochures and circulars you may want to include in your mailing with your sales letter – providing the materials you’re enclosing are of the best quality, they will generally reinforce the sale for you. But, if they are of poor quality, look cheap and don’t compliment your sales letter, then you shouldn’t be using them. Another thing, it will definitely classify you as an independent home worker if you hand-stamp your name/address on these brochures or advertising circulars instead of having them printed.
Whenever possible, and so long as you have really good brochures to send out, have your printer run them through his press and print your name/address – even your telephone number and company logo – on them before you send them out. The thing is, you want your prospect to think of you as his supplier – the company – and not as just another independent entrepreneur. Sure, you can get by with less expense but you’ll end up with fewer orders and in the end, less profits.
Another thing that’s been bandied about and discussed from every direction for years is whether to use a post office box number or your street address. Personally, I don’t like Post Office Boxes in a business address – because it transmits an aura of instability or temporary location. If your business is run from home, get a mail box from a post box vendor that has a street address. Then your address looks like, 1234 Willow Lane, #567, Your Town, and the box number could appear to the reader as a Suite number. However, if you live in a remote area where your address is 7890 Main St., RFD 42, Box 123, Your Town, then you have no choice but to include both your post office box number, AND, your street address on your sales letter. When doing it strictly for your website, put your street address, telephone number, and email address at the bottom of the page. More than likely, the customer will contact you by email, but it conveys dependability if that Internet buyer sees that you’re willing to give your address. This kind of open display of your honesty will give you credibility and dispel the thought of you being just another “fly-by-night” mail order company in the mind of your prospect.
Above all else, you’ve got to include some sort of ordering page or coupon if you’re mailing. The coupon has to be as simple and as easy for the prospect to fill out and return to you as you can possible make it. The order page on your website should already be filled out, with perhaps just the shipping left to choice. If your product is an eBook or software to be instantly downloaded, then you don’t have any options to be chosen. A great many sales are lost because this order coupon is just too complicated for the would-be buyer to follow. Don’t get fancy! Keep it simple, and you’ll find your prospects responding with glee.
Should you or shouldn’t you include in your mailing a self-addressed reply envelope? There are a lot of variables, as well as, pros and cons to this question. Overall, when you send out a “winning” sales letter to a good mailing list, a return reply envelope will increase your response tremendously.
Tests of late seem to indicate that it isn’t that big a deal or difference in responses relative to whether you do or don’t pre-stamp the return reply envelope. Again, the decision here will rest primarily on the product you’re selling and the mailing list you’re using. Our recommendation is that you experiment – try it both ways – with subsequent mailings and decide for yourself from there.
First: Our smile shows others people that we are friendly.
If a stranger approached you and gained eye contact with you and then treated you to a broad smile you will have a fairly good idea that they are being friendly and certainly mean you no harm.
By contrast we would find it far more difficult to offer trust to the stranger that wears a scowl or unfriendly face features.
Second: A smile can make people happy.
When someone treats you to a smile, even a stranger, you usually smile back. For that moment you enjoy a flash of positive communication without saying a word. As you walk through a crowed area such as a main street you can do this hundreds times in a very short period of time.
When you smile at someone who is not already smiling and they smile back you have brought a moment of happiness into their lives which, who knows, could last all day.
Third:Our smile is infectious.
When you spend a lot in the company of someone who smiles a lot you will soon discover that their smile starts to wear off on you. It is hard not to return a smile; most of us do it at a subliminal level without thinking.
Fourth: Smiling can make you popular.
Which type of people do you prefer? A person that has a tired and listless face. An expression that may reflect their inner thoughts of boredom and worry? Or, would you prefer someone who is always smiling and shows that they have an enthusiastic passion for life.
I think for the majority of us the choice would be obvious!
Fifth: Smiling can help you to make new friends
In the same way few of us would choice a miserable person for a friend. Lets face it we all want someone who is going to be bubbly and a happy and positive.
Sixth: A smile is usually returned
When someone smiles back at you it make you feel good inside. You have just made a short but very positive communication and possibly the first step in the process of getting to know or making friends with someone new.
Seventh: Smiling makes you positive and happy inside.
When you smile it is hard to feel unhappy, negative or sad in anyway. Smiling gives you enthusiasm and drive, it is also habit forming.
Eight: A smile makes you look far more attractive.
You don’t see many celebrities or media personalities that are not smiling because if you did it is fairly certain that their popularity would quickly start to drop!
Ninth: Smiling also helps make you memorable to others!
Have you noticed that smiling people are usually far more memorable than those that are not? It is fact that you are 3 time more likely to remember the person that is smiling over the one that is wearing a negative or neutral features.
Tenth: Most importantly, smiling is good for your health!!!
When you are smiling you find whatever you are doing far easier. It releases stress, worry and tension that you may have built up throughout the day. Long term, developing the smiling habit will be one of the smartest things that you can do to improve most aspects of your life.
Eleventh: The effects of smiling can last for hours
Whatever problems and challenges you have in your life, smiling temporary puts them and hold. For a while you forget the problems and become positive, and while you are in a positive state you have far more potential and power to advance and improve your life.
Lastly: Smiling is FREE!
You are never going to run short of smiles and will always have enough to go around. When you weigh up the positive points of smiling it is a no brainer decision to do far more smiling and share them with as many people as possible.